What’s a Marketing Funnel and Why Should I Have One?
February 18th, 2011
“What’s a Marketing Funnel and Why Should I Have One?”
Your Marketing Funnel is something like this photo here. It’s wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and price points.
To get people into the funnel so that you can continue to market to them and build a relationship you need to do certain types of marketing, possibly networking, speaking; they often come from internet searches, social media, referrals and word of mouth.
The first thing you want to do is to GET THEM IN THE FUNNEL. The easiest way to get them in the funnel is to offer something FR*EE. For example, I have my Fr*ee Entrepreneur’s Success Kit on the top of every page on my website in a sign up box to get people to “opt-in”.
When I go out networking in person, I usually bring some kind of freebie giveaway such as a CD as my “Hook” to get people to say “yes, I want to receive your ezines”. So offering something fr*ee that your target market prospect will for sure want is a start.
When people first meet you they might be hesitant to spend money with you right at first so this is a way to get them interested and to want MORE FROM YOU.
Then as you move them through your funnel, you want to offer them products and services at various prices for all levels of prospects. Typically they will start with your free or low priced items to get used to you and what you do.
Ideally you want them to buy higher and higher priced items or services until they’ve bought your big ticket item. (An example of one of my big ticket items is my $7,500 day with me but it could be a $1,000 product or workshop for you, this will work wherever you are in your business.)
A good way to do this is to create information products. These could be in the form of ebooks, articles, audio, teleseminars, videos, workbooks, special reports and more. No matter what industry you are in, BELIEVE ME, IT’S POSSIBLE for even YOU to do this, I’VE SEEN IT.
- So, what does your Marketing Funnel look like?
- What price level are you missing in order to keep your prospects moving through your funnel?
- What can you add to BOOST YOUR SALES AND REPEAT BUSINESS?
- How can you add leveraged products and services so that you work less and make more?
If these concepts are new to you and you’re still only trading hours for dollars as your main business model, I urge you to take the next step and discover what else is possible for you and your business.
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market and big picture goals, find out how to talk with me in a complimentary Strategy Session.
Go grab your 3 Free Business-Building Gifts including the strategy session, online at www.JumpstartYourMarketing.com/gifts now!
About the Author
© Copyright 2010 K. Sawa Marketing international Inc.
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!
EmbracingMyJourney L.L.C. was created by Caryn FitzGerald in 2008.
Caryn, known as "The Manifesting Queen" is a motivational columnist, speaker and writer, she has been featured in and published several books, including "Tulips In The Sand" "Fish Sticks, Books and Blue Jeans" “Manifest Success” “Visual Arts Junction Interviews” & “Online Marketing Success Stories..."
Caryn is a domestic violence survivor who has triumphed over a 10-year battle with anorexia and bulimia. She is a wife, mother, healthy-aging-specialist, writer, speaker, blogger, coach and a health food enthusiast Click to connect with Caryn at her website There may be paid links on this page, click here to read the blog disclaimer.
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Great article and visual. Thanks!