What’s a Marketing Funnel and Why Should I Have One?

February 18th, 2011

“What’s a Marketing Funnel and Why Should I Have One?”

Your Marketing Funnel is something like this photo here. It’s wide open on the top and much smaller at the bottom. At the top of the funnel is where you want to get as MANY prospects in as possible. At the bottom of the funnel is your HIGHEST PRICED service or product. And in the middle are in-between levels of services/products and price points.

Do You Have Trouble Focusing?

February 16th, 2011

“Do You Have Trouble Focusing?”

Focusing ON your business, rather than just IN it?

  • Where do you do your best, most productive work?
  • Where do you come up with the BIG IDEAS?
  • Where do you find it’s easiest for you to IMPLEMENT those big ideas?

A couple years ago, I thought it was just me.  Just me who procrastinated those things I didn’t want to do or didn’t know how to do.  Just me who got distracted with the dog in my face, my own personal needs (working out, massage, getting my nails done, shopping, etc.) or friends calling to get together.

Big Picture Planning for Start Up Business & for the New Year Regardless Where at in Your Business

February 14th, 2011

“Big Picture Planning for Start Up Business & for the New Year Regardless Where at in Your Business”

Do you need to plan for next year or plan for what you’re going to do to get your business up and running?

Regardless if you’re just starting out in business or a seasoned professional…you always want to plan at the very minimum once a year.  Most business owners choose Dec or Jan to start planning but it really can be done anytime throughout the year and/or all year long as well; it’s really great to set time aside every month if possible, every quarter at minimum to plot out your next steps for the upcoming few months.

Don’t Sweat the Small Stuff

January 31st, 2011

Don’t Sweat the Small Stuff

By Michelle Tennant Nicholson

PR is all about putting yourself out there and building a good relationship with the public — your potential customers. No matter how positive your PR efforts are though, there’s sometimes going to be some negative fallout. But don’t let it get you down! With so many stories floating around the media these days, the positive will always trump the negative if you handle it correctly.

Here are 5 scenarios and tips to keep in mind if you find yourself on the receiving line of some bad publicity:

10 Reasons Why Businesses Fail

February 22nd, 2010

10 Reasons Why Businesses Fail

Starting a small business is a dream of every person who do a 9-5 job but most of them never start mainly because of the fear of failure which is completely justified. According to SBA reports more than 90% of the startups fail within their first two years of establishment. So in this article I have tried to share some common reasons because of which most of the businesses fail and how you can avoid them. Without further ado here is the list.

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