Don’t Sweat the Small Stuff
By Michelle Tennant Nicholson
PR is all about putting yourself out there and building a good relationship with the public — your potential customers. No matter how positive your PR efforts are though, there’s sometimes going to be some negative fallout. But don’t let it get you down! With so many stories floating around the media these days, the positive will always trump the negative if you handle it correctly.
Here are 5 scenarios and tips to keep in mind if you find yourself on the receiving line of some bad publicity:
